Link Building oldie ~ but some still goodie

Except for the linking back to other sites — trading links, this is still a good article even for today.

If you will notice — even though this article is six years old, some of the people mentioned are like the “who’s who” of SEO and link building today.

clipped from searchenginewatch.com 131 (Legitimate) Link Building Strategies July 11, 2002 In search engine optimization, “off page” factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don’t want “artificially created” (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine. The Purpose of this Article Start with the Basics: Review any Web site to which you want to link *before* writing to its Webmaster asking for a link. Like all SEO, do it manually. Automating the task is asking for trouble, especially if you haven’t reviewed the site before asking for the link. (Gil Sery with Search Engine Optimization Pros)