Marketing and Retainng Current Customers

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We do a lot to drive new customers to our web sites and places of business… but do we do enough to keep them as customers.

Most do not.

Simply put, they forget about you and begin doing business with someone else.

clipped from www.andrewdaum.com How To Lose Your Current Customers, or not! “There’s a fine line between fishing and standing on the bank and looking like an idiot” -Steven Wright It’s a given that every Business must have a marketing strategy in place to generate new customers (advertising, direct mail, yellow pages, internet presence, email campaigns, social marketing, etc). But what about our existing Customers? Do you have a marketing strategy in place to keep the Customers you already have?… or do you just assume that; Why do we lose Customers? What are a few of the reasons you have lost Customers to the Competition? Prices not competitive? You give bad service? Employees ran them off? They think you are a scammer? Maybe your location? Or, I never gave it much thought – do not want to know why. Let’s be honest… doing business with most of us is not like the Customer went to DisneyWorld. With all the advertising noise in the world – how can we expect them to remember us? We can’t – so we need to help them. clipped from www.andrewdaum.com more…